Logos / Identity

abundant harvest church logo
fruitful works logo
compel transportation ministry
Helping Hands
Compassion Ministries
fall fest logo
tabitha house logo and taglline
tabitha's kids logo
Duncannon Council of Churches
the carlisle area 9-12 project logo
crystal clear communications logo and tagline

Abundant Harvest Church

Client: Abundant Harvest Church

While developing Abundant Harvest Church’s welcome brochure, I discovered that the church’s name never appeared twice in the same typeface or even color. An outdated logo did not adequately represent the nature of the church. The pastors agreed that a new identity was needed.

The name “Abundant Harvest” was received by the Pastor years earlier in a word from God and harkens to John 4:35 and Matthew 9:37, where Jesus uses a wheat field ready to be harvested to illustrate the great mass of humanity ready to turn to God. It is in this context that I found my inspiration. The shaft of wheat with altered kernels represents three people worshipping with uplifted arms, symbolizing the human nature of the harvest, the joy inherent in a personal relationship with Jesus Christ, and the unity and strength of corporate worship.

The loose, casual script font conveys the congregation’s warmth and friendliness and the contemporary, informal, non-liturgical atmosphere of the services. The harvest theme is reinforced by the Earthy brown and orange color scheme.

Fruitful Works

Client: Abundant Harvest Church

The Fruitful Works program at Abundant Harvest Church is designed to encourage all believers to become involved in serving the body of Christ and the local community. The name is based on Colossians 1:10, “…that you may walk worthy of the Lord, fully pleasing Him, being fruitful in every good work.”

It was the church’s desire that the logo depict both service and fruit. I chose a pear for its simple and distinctive form, and the pear formed the basis for the two-tone green color scheme. The cupped, uplifted hand, formed from negative space cut from the oval, not only conveys personal service but also evokes the idea that service is an offering to God. The warm, casual typeface suggests the pleasure and fulfillment that result from serving God and others.

Compel Transportation Ministry

Client: Abundant Harvest Church

Abundant Harvest Church contracted with me to brand its newly-expanded, yet unnamed transportation ministry with a unique name and logo. The ministry provides transportation to worship services at the rural church for people without vehicles who otherwise would have no means of attending.

The Coordinator chose Luke 14:23 as the ministry’s guiding verse. Jesus is telling a parable in which a man threw a huge feast, but when his servants summoned the invited guests, they all made excuses and would not come. So the man gave orders to bring in the poor, maimed, lame, and blind from the city. When there was still room, “the master said to the servant, ‘Go out into the highways and hedges, and compel them to come in, that my house may be filled.’” (NKJV) Other versions translate “highways and hedges” as “back roads” or “country lanes.”

Based on this verse, I chose the word “compel” as a reminder to the people of the church that they have been commanded by their master to bring in those who are struggling and to fill His house with them.

The word compel took on a life of its own and actually became a vehicle, with the lower case c forming the hood; the lower case o and e, the wheels; and the upper case M, P, and L, the body. The bold sans serif typeface lends shape and substance, while the use of the italic form suggests movement. The guiding verse, while not officially part of the logo, is always incorporated in some way when the logo is used.

Helping Hands

Client: Abundant Harvest Church

The Helping Hands ministry is made up of volunteers who prepare and deliver meals to church families in need due to the birth of a child, hospitalization or injury, or a death in the family. The use of the pair of oven mitts conveys, in one simple graphic, the ideas of cooking, hands that serve others, and love. The down-to-earth, casual script typeface reflects warmth and a sense of church family. For the tagline, I chose a minor paraphrase of a Scripture verse that wholly embodies the purpose of the ministry.

Compassion Ministries

Client: Abundant Harvest Church

Compassion Ministries holds a monthly distribution of food and other items to local families in need. While ministering to families' physical needs, their spiritual needs are addressed as well through a short service of worship and ministering of the Word of God.
The bread slices serve as a double reference, bread representing not only a food staple and a main offering of the distribution but also the Bread of Life, which is Jesus Christ. While the latter may not be generally understood outside the Christian community, its meaning is reinforced in the Scripture verse tagline, "He who comes to Me shall never hunger." The casual typeface was chosen to convey warmth, welcome, and compassion, and the dot of the "i" is replaced with a tiny heart.

Fall Fest

Client: Abundant Harvest Church

The Fall Fest was conceived as an annual community outreach event of Abundant Harvest Church. The entire community would be invited for an afternoon of free food, games, and fun, child-friendly activities.

With just two months allotted to planning the event from start to finish, I was asked to design a logo as part of a comprehensive, yet low budget, promotional campaign. The logo was to have an autumn theme and portray a sense of fun while avoiding any suggestion of Halloween.

I chose a friendly, ultra-bold font with just a hint of whimsy, but which was also highly legible—important for reading from a sign while driving past at 55 miles an hour. The brilliant yellow background contrasts starkly against the deep brown of the font and the vivid red of the leaf, creating an attention-grabbing autumn-themed color scheme. In the promotional materials, the logo was paired with a stunning, red-dominated leaf border graphic.

Tabitha House

Client: Tabitha House, a ministry of Abundant Harvest Church

The inspiration for the name Tabitha House comes from Acts 9:36, “a certain disciple named Tabitha … was full of good works and charitable deeds.” A ministry of Abundant Harvest Church, its mission is to help homeless individuals and families of rural Perry County regain their self reliance. The program provides transitional housing, assists clients in procuring employment and supportive services, and offers guidance and support to help break the habitual, emotional, spiritual, and financial strongholds that have resulted in their homelessness.

I was contracted to design a logo and come up with a tagline for the ministry. The house represents the program’s core service of transitional housing but also is an arrow pointing heavenward towards God, hope, and the future. The sun rising over the roof represents the dawn of a new day full of hope and promise. The hands reaching toward each other represent a person reaching down to lift another out of despair and hopelessness by giving a hand up, not a handout. The free-flowing calligraphic font suggests that Tabitha House is a place of abundant hope and promise. The colors match those of the sponsoring church’s logo, thus providing a connection between the church and its ministry.

The church wanted to avoid any mention of the word “homeless” in the tagline, both because of its negative connotation and because the rural homeless are more often living with family or acquaintances than on the streets, and so tend to not define themselves in that way. The challenge was to find a positive and hopeful phrase that conveyed the concepts of hope, help, and a home. The solution—Restoring hope. Empowering people. Transforming lives. —uses strong, affirming, active verbs that beautifully and simply portray the mission and vision of the ministry.

Tabitha's Kids

Client: Tabitha House, a ministry of Abundant Harvest Church

Tabitha’s Kids is a program benefiting the children of families being served by the Tabitha House ministry. It maintains continuity with Tabitha House by keeping the basic logo structure. The house / arrow and rising sun have been converted into children's building blocks and the lower hand has been made child sized. The whimsical typeface and use of primary colors reinforce the child-focused theme.

Duncannon Council of Churches

Client: Duncannon Council of Churches

The Duncannon Council of Churches exists for two purposes: (1) to serve the needs of the community and (2) to help promote individual churches within the local area.

The churches have put aside their doctrinal and liturgical differences to advance these purposes. The differing shapes, as well as the differing shades of color, of the logo depict the various "flavors" of churches banding together in Christian unity to achieve goals that are supported by all. The letters "DCC" can be found in the negative spaces between the shapes.

The color of royalty, purple depicts the "Royal Priesthood" of God's people referenced in 1 Peter 2:9. Each shade is a tint of a single color, making color printing economical.

The Carlisle Area 9-12 Project

Client: The Carlisle Area 9-12 Project

The 9-12 Project refers to September 12, 2001, the day after America was attacked, when “we were not obsessed with Red States, Blue States or political parties. We were united as Americans, standing together to protect the values and principles of the greatest nation ever created.” The group is made up of concerned citizens who have joined together to educate themselves and others about our nation’s history and constitution, as well as about local and national events affecting their lives and liberties.

The logo was created in collaboration with another designer, Nicholas Bierzonsky LLC. The parameters were that the logo should symbolize American freedom and liberty and that it should include some representation of the state of Pennsylvania.

The logo is dominated by the most instantly and universally recognizable symbol of American liberty—the crown of the Statue of Liberty. Resting the crown on the numeral “9” of “9-12 Project” symbolizes that the preservation of liberty requires the diligence of ordinary citizens, such as those who make up the group. The “9-12” dominates the text in color, size, and weight because it defines the purpose and identity of the group, while “The Carlisle Area” plays a subordinate role defining its geographical reach. Likewise, the use of the state of Pennsylvania as the dash in “9-12” is a subtle detail that conveys secondary information without calling particular attention to itself.

The bluish-green color mimics the patina of Lady Liberty. Depending on the application, the logo can be used against a white or yellow background.

Crystal Clear Communications, LLC

Client: Crystal Clear Communications, LLC

The most difficult identity to create is one’s own. My ability to create well written, grammatically correct, clear and understandable copy, as well as effective graphics to draw attention to and enhance the message, was the inspiration for the term “Crystal Clear.” I chose the term “communications,” rather than design, as I felt it more completely conveyed the concept of applying both writing and design skills to communicate a message.

While I began with a sparkling gemstone, I ended up replacing the gemstone with a sheet of paper to represent that my work involves the printed page. I retained the gemstone’s sparkle, though, and that inspired the tagline, “Making your message sparkle.”

Reversing the Crystal Clear out of black conveys the idea that it is the message that must always stand out clearly. The aqua blue color is reminiscent of a crystal clear mountain lake and contrasts beautifully with both the white and the black.